General Mills Convenience Announces National Rollout of Pillsbury™ Stuffed Waffles

Exciting, new hot foodservice offering now available to c-store retailers nationwide.
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What: There’s a “hot,” new grab-and-go breakfast  item available for convenience stores with the national rollout of the Pillsbury™ Stuffed Waffle. The sweet maple-flavored waffles stuffed with savory sausage, egg and cheddar cheese appeal to convenience store customers looking for a hearty and delicious option to eat-on-the go.

wafflesAvailable from General Mills Foodservice, the new Pillsbury Stuffed Waffle, is a great addition for convenience stores with a hot foodservice program. Easy to prep and package, the frozen waffles are warmed in-house, packaged in the convenient grab-and-go container and placed in a warmer or hot holding area. General Mills also offers a number of point-of-sale marketing materials such as window clings, shelf tags and more.

Pillsbury Stuffed Waffle

  • Sausage, egg and cheese in a maple-flavored waffle
  • 15 grams of protein per serving
  • Grab-and-go convenience
  • Form-breaking hot food innovation
  • Ships frozen, prepared hot in store
  • Suggested retail price: $3.19
For more information about the Pillsbury Stuffed Waffle, convenience store retailers can contact their General Mills Convenience sales representative, call 1-800-767-5404 or visit www.generalmillscf.com.        

About General Mills Convenience & Foodservice

General Mills Convenience & Foodservice serves the convenience, foodservice and bakery industries by providing quality products from time-trusted brands along with culinary, nutrition education and marketing resources to help operators succeed. Its distinguished brand portfolio includes Big G Cereals, Yoplait, Nature Valley, Gold Medal, Pillsbury, Chex Mix, Bugles, Gardetto’s and Annie’s. Headquartered in Minneapolis, Minnesota, USA, the division had fiscal 2017 net sales of $1.87 billion. For more information, please visit www.generalmillscf.com.


CONTACT:    
Sarah Peterson
General Mills Convenience & Foodservice
763.764.6364/media.line@genmills.com