General Mills Convenience Brings Two Exciting Bar Brands to C-stores

*** NEW PRODUCT ALERT ***
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WHAT:       General Mills Convenience is helping c-store retailers to expand their bar set with new offerings from brands that appeal to consumers looking for healthier and cleaner-ingredient options: Epic Performance and GoodBelly® Probiotics.

Epic Performance Bars are a high quality protein bar with no hidden ingredients. The bars are non-GMO, gluten-free, soy-free, grain-free, Kosher and have no added sugar. They come in four varieties including two that are Whole 30 and Paleo Compliant: Almond Butter Chocolate, and Lemon. The other flavors include Peanut Butter Chocolate and Peanut Butter. The 1.87-ounce size bars have a suggested retail price of $2.89.

epic-performance-bars

GoodBelly® Priobiotics Crunchy Bars are a tasty, shelf-stable priobiotic bar from the top selling probiotic juice brand in the U.S. The portable bars support gut health and are non-GMO and gluten free. Two varieties include Cocoa Peanut Butter and Honey Almond Butter. The 1.49-ounce size bars have a suggested retail price of $3.39.

goodBelly-priobiotics-crunchy-bars

For more information about snack bars to meet every need, convenience store retailers can contact their General Mills Convenience sales representative, call 1-800-767-5404 or visit www.generalmillscf.com.     

                    About General Mills Convenience & Foodservice

General Mills Convenience & Foodservice serves the convenience, foodservice and bakery industries by providing quality products from time-trusted brands along with culinary, nutrition education and marketing resources to help operators succeed. Its distinguished brand portfolio includes Big G Cereals, Yoplait, Nature Valley, Gold Medal, Pillsbury, Chex Mix, Bugles, Gardetto’s and Annie’s. Headquartered in Minneapolis, Minnesota, USA, the division had fiscal 2018 net sales of $1.93 billion. For more information, please visit www.generalmillscf.com.

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CONTACT:   Sarah Peterson
                      General Mills Convenience & Foodservice
                      763.764.6364/media.line@genmills.com