New Product Alert: General Mills Convenience Rolls Out Chex Mix™ Muddy Buddies

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What

General Mills Convenience announces another irresistible flavor to its line up of Chex Mix™ Muddy Buddies. Mint Chocolate Muddy Buddies feature crispy Corn Chex pieces in a chocolate mint coating with a delightful powdery smooth finish. The latest flavor joins other varieties of Muddy Buddies available in convenience stores including: Chocolate, Cookies & Cream and Brownie Supreme.

Mint Chocolate is a fast growing flavor in convenience yet is underrepresented in the warehouse salty category1. The new flavor of Muddy Buddies helps retailers satisfy their shoppers’ sweet tooth with a delicious, on-trend flavor combination.

Mint Chocolate Muddy Buddies

  • 4.5-ounce size bag
  • Suggested retail price: $2.59
  • Location: Warehouse Salty
Mint Chocolate Muddy Buddies package

For more information about Mint Chocolate Muddy Buddies, convenience store retailers can contact their General Mills Convenience sales representative at 1-800-767-5404.

MEDIA Contact:

Sarah Peterson
763.764.6364
media.line@genmills.com

1 Nielsen AOD Weeks Ending 5/27/17