New Product Alert: General Mills Convenience Introduces Nature Valley™ Layered Bars

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What

General Mills Convenience is bringing excitement to the bars category with a new sweet treat featuring simple, recognizable ingredients from the top snack bar brand in the United States1. Nature Valley™ Layered Bars feature a triple layer of creamy nut butter coating, granola & nuts and chocolate. Two flavors, including Almond Butter and Peanut Butter offer consumers a real-food candy bar they can feel good about eating.

Nature Valley Layered Bars

  • Two varieties: Almond Butter, Peanut Butter
  • 1.38-ounce size
  • Suggested retail price: $1.39
  • Shelf location: Bars

For more information about Nature Valley Layered Bars, convenience store retailers can contact their General Mills Convenience sales representative at 1-800-767-5404.

MEDIA Contact:

Sarah Peterson
763.764.6364
media.line@genmills.com

1 Euromonitor 2016