Cereal as an ingredient? Here’s how!

Go beyond breakfast with General Mills cereal

Tex-Mex Veggie Burger

Cereal brings Southwest flavor and crispy texture to gluten-free, black-bean veggie burgers.

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Sometimes the best inspiration comes from what’s right in front of us. Take cereal, for example. No longer thought of as just a breakfast item, we’re seeing cereal as an ingredient in recipes throughout the day. Whether baked into a delicious, energizing bar, or crushed, coated and roasted on a piece of chicken—cereal offers some serious flavor, and crunch to menu items abound.

Discover the crunch

Check out our inspirational videos and recipes below to add more crunch to your menu today!

Scrumptious S’mores Bar

This recipe is a fan favorite, combining the nostalgia of s’mores making with the practicality of an on-the-go treat.

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Crispy Chicken Pot Pie

Perk up steam-table chicken pot pie when you top a traditional pot pie filling with a crispy cereal crunch that is also gluten-free.

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What’s Your Crunch?

There are endless possibilities when it comes to using cereal as an ingredient. That’s why we want to hear how you’re elevating cereal in your operation. Use the hashtag #WhatTheCrunch for a chance to be featured in an upcoming General Mills C&F newsletter.