The most successful bakeries have delicious products AND great marketing. Assess and improve your bakery’s marketing strategy with these five easy ideas.
A little generosity pays off—give customers free samples. You’ve worked hard to make your baked goods delectable, let customers have a free bite and watch your sales increase. In some cases, free samples have boosted sales by as much as 2,000 percent. This is an easy marketing strategy you can implement today.
Get Involved in Your Community
- Events: Gain visibility and increase brand recognition by hosting events. Is there a non-profit in your community that you could partner with? Host a fundraiser where a portion of your sales benefit their cause. Customers will feel good about supporting both your bakery and the non-profit you’ve chosen.
- Host Classes: Charge for ingredients and time in exchange for teaching community members about your craft, showcasing your expertise and making lasting connections.
- Partnerships: Connect with businesses in your community that might be interested in carrying your goods. With skilled labor in short supply these days, restaurants and caterers often look to local bakeries for specialty menu items. Make it easy by offering up a daily delivery of your fresh baked breads and desserts to local restaurants and businesses.
Grab ‘n Go Desserts
Give your patrons extra convenience by pre-packaging sweet treats and placing them by your register. For added appeal, display pre-made label options that customers can add to packaged offerings. Think “Happy Birthday,” Happy Anniversary” or “Thinking of You.”
TIP: Make sure your logo is displayed prominently on all of your packaging to increase brand awareness.
Create a Signature Idea or Menu Item
Develop a signature idea that your bakery is known for and make it your “thing.” Examples could include monthly specials based on customer votes, a signature item you are known for or special deals or offerings each day of the week.
Leverage Social Media
The secret to booming business in today’s social media era might just be in the photo op. Use social media to showcase your most drool-worthy pastries, daily specials and community events or classes. Ask patrons to tag you in their social media posts, or create a fun hashtag. They'll help market your business to their followers and friends—for free!
TIP: Creating a fun backdrop to photograph your menu items can go a long way in making your goods Insta-worthy.
Put these tips to use—and increase your traffic—just in time for the sweetest holiday of the year! Download our free Valentine's Day flyer and social assets.