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The 4 P’s of Marketing your Bakery

The 4 P’s is a marketing model that helps you assess and improve your bakery operations. Answer these questions and you’ll gain a deeper understanding of your business and get inspired to make positive changes.

  1. Product. What are your signature products? Which are the most profitable? How can you grow your most profitable products?
  2. Price. How do you set prices? Does your pricing cover all relevant costs? Have you considered bundling products to drive sales or margins?
  3. Promotion. What do you do to promote your bakery? What tools do you use? What’s working best, and how can you do more of it?
  4. Place. Are there ways you can increase the appeal of your merchandising and front-of-house experience? Are there other ways you can get more products to more customers—such as delivery services?