Cereal is Getting a Little More Magical

NEW unicorn marshmallow charm – now available!
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Ask your General Mills Sales Representative about our exclusive College & University Lucky Charms Promotion
Simply add a bin of Lucky Charms and take on 2 new cereal SKUs to receive a Promotional Kit, including a unicorn dining hall scavenger hunt for students PLUS prize items, including a JBL Flip 4 bluetooth speaker, Lucky Charms branded water tumblers and more - valued at more than $250!

Lucky Charms™ cereal is introducing a NEW marshmallow charm—the unicorn! This is Lucky Leprechaun’s first new permanent charm in 10 years, and with good reason: Unicorns are having a huge cultural moment (Google searches for “unicorn” reached an all-time high in April 2017!) and this charm was chosen based on direct feedback from Generation Z. The magic of unicorns is timeless enough to bring lasting excitement to cereal bowls for years and years to come. Sprinkle your breakfast with a little Lucky Charms™ magic today!

Printable Downloads

  • Unicorn Poster 1

    Unicorn Poster 1

    PDF

  • Unicorn Poster 2

    Unicorn Poster 2

    PDF

Social Assets Downloads

  • Unicorn Sparkle Reverse

    Unicorn Sparkle Reverse

    JPG

  • Unicorn Sparkle GIF

    Unicorn Sparkle

    GIF

  • Unicorn Sparkle JPG

    Unicorn Sparkle

    JPG

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  • Unicorn Sparkle MOV

    Unicorn Sparkle

    MOV

  • Unicorn Spoon Spark-2

    Unicorn Spoon Spark-2

    JPG

  • Unicorn Bowl Dancing GIF

    Unicorn Bowl Dancing

    GIF

  • Unicorn Bowl Dancing MOV

    Unicorn Bowl Dancing

    MOV

  • Unicorn Pile Edit

    Unicorn Pile Edit

    JPG

Suggested Social Media Post Copy

  • The Lucky Charms™ in your dining hall now come with unicorns in them! That’s right, everything’s a little more magical these days. Grab a bowl today!
  • Celebrate National Unicorn Day on April 9th with a bowl of Lucky Charms™, now with new magical unicorn marshmallows! Grab a bowl at your dining hall today!