Ask your General Mills Sales Representative about our exclusive College & University Lucky Charms Promotion
Simply add a bin of Lucky Charms and take on 2 new cereal SKUs to receive a Promotional Kit, including a unicorn dining hall scavenger hunt for students PLUS prize items, including a JBL Flip 4 bluetooth speaker, Lucky Charms branded water tumblers and more - valued at more than $250!
Lucky Charms™ cereal is introducing a NEW marshmallow charm—the unicorn! This is Lucky Leprechaun’s first new permanent charm in 10 years, and with good reason: Unicorns are having a huge cultural moment (Google searches for “unicorn” reached an all-time high in April 2017!) and this charm was chosen based on direct feedback from Generation Z. The magic of unicorns is timeless enough to bring lasting excitement to cereal bowls for years and years to come. Sprinkle your breakfast with a little Lucky Charms™ magic today!