Product Selling Guide | Yoplait® Cup Yogurt

Maximize turns by helping your operator stock the right assortment of cup yogurt!
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Grab ‘n Go • Snacking • Better-For-You

Good To Know

  • Yogurt is consumed all day¹
  • ~69% of yogurt dollar sales are cup yogurt²
  • Flavor is most important in determining purchase³
Yoplait Cup Yogurt

Capture Sales with a Great Shelf Set

The recommended number of shelf facings and combination of flavors will vary by customer. The most important thing to know is that flavor variety across equally represented yogurt segments is the key to a great shelf set recommendation.

3 steps to create the right assortment

To Create the Right Assortment.

Step 1: Flavor

Strawberry is the #1 flavor across segments³, but variety is key. Limit duplication by choosing a wide range of flavors.

Top selling yogurt flavors

Original: Strawberry and Peach

Light: Blueberry and Vanilla

Greek: Blueberry and Pineapple

Light Greek: Cherry and Vanilla

Step 2: Size

Select the right size for your operator need.

4oz yogurt for patients

4 oz

Perfect For:

  • Hotels
  • Catering
  • Continental Breakfasts
  • Patient Feeding
yogurt for schools, daycare, and camp

4 oz Kid

Perfect For:

  • Daycare
  • K12
  • Camp
  • C-Store
grab and go yogurt

5-6 oz

Perfect For:

  • Grab-n-Go
  • C-Store
  • Cafeterias

Step 3: Variety

Offer variety to meet consumer need states.

  Original Light Kid Greek Greek Light
Great For: Everyone
Taste Seekers
Weight Managers Kids! Protein Seekers Weight Managers
Seeking Protein
Yoplait yogurt

Top Sellers for Your Shelf Set

6 oz Original Yoplait®

Original Strawberry

Case Pack: 12/6oz

Product GMI Code
Strawberry 300000
Variety Pack:
Strawberry, Peach, Blueberry
18824000
Harvest Peach 307000

6 oz Light Yoplait®

Light Blueberry Patch

Case Pack: 12/6oz

Product GMI Code
Blueberry Patch 652000
Very Vanilla 643000
Harvest Peach 307000

4 oz Original & Light

4oz Original Strawberry and Light Strawberry

Case Pack: 48/4oz

Product GMI Code
Original Variety Pack:
Strawberry, Strawberry Banana
17729000
Light Variety Pack:
Strawberry, Strawberry Banana
19735000

5.3 oz Greek Yoplait®

Greek Blended Blueberry and Greek 100 Black Cherry

Case Pack: 12/5.3oz

Product GMI Code
Blueberry 45916000
Pineapple 45912000
100 Black Cherry 43579000
100 Vanilla 43329000

4 oz Kids Yoplait®

4oz Kids Trix Strawberry Banana Bash

Case Pack: 48/4oz

Product GMI Code
Trix™ Strawberry Banana Bash 17726000
Triple Cherry 31077000

Nutrition facts, ingredient, packaging and more available by clicking each product.

  • ¹ NPD CREST/Onsite, Year Ending December 2014
  • ² The NPD Group’s SupplyTrack®: YE Dec 2014, in dollars
  • ³ Frank N. Magid Associates , Inc. Away from Home Yogurt Purchase Study, January 2013