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Perk Up Sales by Taking a Cue from Coffee Shops

Coffee shops are having their moment. Who doesn’t have that favorite place in their neighborhood or near the office where they stop to get their morning coffee or grab a quick bite to eat on-the-go during the day?

Reports show that popular coffee shops like Starbucks have been growing morning traffic by capitalizing on the morning meal and snacking away from home. However, as hospitals seek to compete, it’s time to wake up and smell the coffee.

Soin Medical Center in Beavercreek, Ohio, is doing just that by revamping its onsite coffee shop, Creek Coffee Company, to draw in more staff and visitors. Foodservice Director Tina Banning explains that initial changes, from serving premium coffee from a local brand to offering an assortment of bakery items baked fresh onsite, are already working. And, more updates are in progress.