Cereal at School is Getting a Little More Magical

NEW unicorn marshmallow charm – coming soon!

Lucky Charms™ cereal is introducing a NEW marshmallow charm—the unicorn! This is Lucky Leprechaun’s first new permanent charm in 10 years, and with good reason: Unicorns are having a huge cultural moment (Google searches for “unicorn” reached an all-time high in April 2017!) and this charm was chosen based on direct feedback from Generation Z. The magic of unicorns is timeless enough to bring lasting excitement to cereal bowls for years and years to come. Sprinkle your cafeteria with a little Lucky Charms™ magic starting in January 2019!

With limited-time packaging featuring Lucky, the new Unicorn and other fun marshmallows, students will be clamoring to try the NEW marshmallow in their favorite cereal.

Add Lucky Charms™ to your bid and contact your sales rep to learn how you can add some more magic to your school this coming year!