In 1866, Cadwallader Washburn built a pair of flour mills on opposite banks of the Mississippi River. About a decade later, he partnered with John Crosby to create the Washburn Crosby Company. Soon after, their flours won Gold, Silver and Bronze medals in the International Millers’ Exhibition, solidifying their reputation as makers of the world’s finest flour. Years later, these flours would be renamed Gold Medal in commemoration of this recognition.
At the turn of the century, the Washburn Crosby Company renamed itself General Mills. Throughout the years, their flours set new standards in the industry. For example, to aid the war efforts in 1915 during World War I, General Mills switched the material of the flour bags from cloth to paper to help conserve resources. During World War II, General Mills began enriching Gold Medal Flours with vitamins and iron to help improve the health of Americans.
After 150 years, General Mills is still going strong. Through our dedication to flour innovation and excellence, we look forward to continuing our pursuit making food people love in the United States and around the world.