Americans love pizza—over 83% of consumers report eating it at least once a month. But preferred tastes come
and go, and there are a variety of new toppings, crusts and styles that diners are gravitating to. Try out a few of
these trends for yourself to get a slice of the action.
Deep dish crusts are emerging as a very popular choice among younger audiences. But thin crust—and other
traditional options—are still a mainstay among older consumers and the younger folks who value variety.
Other crust alternatives are gaining momentum as well, for a variety of reasons. Cauliflower crust and other
non-dough crusts are a popular continuation of the gluten free trend. However, many non-dough options like sausage
crust (popular with keto dieters), can additionally serve as an indulgent alternative for some eaters.
Simple Flavor Favorites
Although tomato, pepperoni and basil are still leading flavors, diners are also gravitating towards simple,
healthy ingredients on their pizzas. Oregano, olive oil, greens, eggplant, and bell pepper are among the
fastest-growing toppings, signaling an appetite for simpler, healthier slices.
The Other Sides
What about side dishes? Bread still boasts the highest popularity, with breadsticks and garlic bread knots coming
in at the top. However, younger audiences are craving more filling options, especially savory chicken side
dishes like Buffalo wings.
Don’t Forget Dessert!
What about the sweet tooth at the table? Dessert pizzas are seeing an uptick in popularity - especially with younger generations. In fact, 34% of Gen Zers eat dessert pizza. They are willing to spend between $10 to $20 on a pizza, equal to Millennials but more than older generations. Nearly half of Gen Zer's (46%) and Millennials (48%) indicate that they've increased their pizza consumption from foodservice within the past 2 years! Need some inspiration? Try this Fluffer Nutter Margherita Dessert Pizza, or one of these ideas from our kitchen.
Brighten up your customers’ pizza experience with some positive, encouraging marketing
messages—featuring pizza box seal stickers and social media images.
Pizza Box Stickers
Social Media Image
Insights from 2022 Technomic Pizza Consumer Trends Report
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