This summer, make the taste of the season creamy, cool, refreshing and nutritious with bulk yogurt from General Mills Foodservice. We’ll help you promote a variety of seasonal revenue-boosting menu applications from our team of culinary experts and provide free downloadable summer yogurt marketing assets. With quick-serve concepts gaining popularity (a whopping 5.3% of restaurant industry growth in 2017!) bulk yogurt is a great way to add grab ‘n go items to your operation this summer.
High-protein foods are more popular than ever, and consumers who seek a wholesome, meatless meal option are increasingly choosing yogurt-based entrees. In fact, bulk yogurt sales grew 10% between 2016 and 2017.1
Offer grab ‘n go yogurt items
In 2017 Smartbrief Food & Beverage reported that one-third of consumers said they visited fast casual restaurants more often than they had in the previous year. The popularity of quick-service and fast casual concepts is undeniable, and grab ‘n go offerings are a great way to take advantage of this trend. Consider adding a front-of-house quick-serve refrigerator or display area for extra convenience.
Plan for profit
Bulk yogurt is a great revenue-booster because its low cost means high profit margins for many applications. For instance, a parfait made with Yoplait® ParfaitPro® bulk yogurt sold at $3.99 can have a profit margin around 79%.2 Use our profitability calculator to input your menu price and custom ingredients to see what your parfait profit per serving could look like.2
Reduce waste by featuring multiple yogurt menu applications
Increase yours summer traffic through quick-serve yogurt applications. Download our free marketing kit with social assets, a customizable flyer and grab ‘n go stickers!
Taste of Summer 1.5” Stickers
Parfait 1.5” Stickers
Smoothie 1.5” Stickers
Customizeable 8.5x11” Flyer
Twitter - JPG | Facebook - JPG | Instagram - JPG
1The NPD Group/SupplyTrack®, 12 months ending February ’16, in pounds, Total Foodservice
2Costs are based on industry estimates and are subject to change. General Mills makes no guarantees on profitability; such pricing tool is intended for estimation purposes only.
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