General Mills Foodservice joins industry leaders to support the Restaurant Employee Relief Fund (RERF), launched by the National Restaurant Association Educational Foundation (NRAEF), to help restaurant workers facing hardship due to the COVID-19 crisis. The grants, administered by the NRAEF, are available on a first-come, first-served basis.
This is a crisis that impacts so many of our customers, including the independent, local and beloved restaurants that play such a vital role in our communities. Through our donation, we hope to provide some relief to the displaced workers who are the heart and soul of the restaurant industry and show our support during these challenging times.
Beyond our support of the Restaurant Employee Relief Fund, we are offering to help those restaurant owners and operators who may be struggling to stay in business with some fresh ideas, new tools and resources. Check out our COVID-19 Resource page here. Additionally, we have rolled out a series of efforts to rally support for restaurants and drive business, including:
- Tools and Tips for Takeout: Several resources, from recipe ideas to social media tips, to help restaurants achieve success with takeout and delivery.
- #TogetherWeBrunch: A social media campaign and toolkit with assets, a recipe guide and more to help restaurant operators leverage and promote a brunch takeout effort for their operation this spring.
- #FeedingtheFrontines: A toolkit to help restaurants initiate a fundraising effort to feed frontline workers at hospitals, senior living centers and schools—fueled by donations from their customers and community.
- #TogetherforTakeout: An internal initiative that calls on employees of General Mills Convenience & Foodservice to order restaurant takeout for their family during the month of April and get reimbursed by the company.
To learn more about the
Restaurant Employee Relief Fund, visit https://rerf.us