WHAT: General Mills Convenience announces that Chex Mix™ MAX’D is now available in three unique flavors with the addition of: Jalapeno Chili. The salty snack includes the Chex Mix™ texture variety that consumers know and love along with heavily-coated Chex pieces for intense flavor.
Jalapeno Chili includes chili lime Chex™ pieces with a spicy mix of pretzels, mini breadsticks and crispy crackers. The new flavor joins two other varieties of Chex Mix MAX’D, Spicy Dill and Buffalo Ranch, and offers c-store retailers a unique item to shock consumer’s senses through both texture and flavor intensity.
Chex Mix MAX’D
- Three varieties: Jalapeno Chili (new), Spicy Dill and Buffalo Ranch
- Shelf location: Warehouse Salty
- 8 units per carton
- 4.25-ounce size bags
- Suggested Retail Price: $2.89
WHERE: For more information about Chex Mix MAX’D, convenience store retailers can contact their General Mills Convenience sales representative, call 1-800-243-5687 or visit www.generalmillscf.com.
About General Mills Convenience & Foodservice
General Mills Convenience & Foodservice serves the convenience, foodservice and bakery industries by providing quality products from time-trusted brands along with culinary, nutrition education and marketing resources to help operators succeed. Its distinguished brand portfolio includes Big G Cereals, Yoplait, Nature Valley, Gold Medal, Pillsbury, Chex Mix, Bugles, Gardetto’s and Annie’s. Headquartered in Minneapolis, Minnesota, USA, the division had fiscal 2018 net sales of $1.93 billion. For more information, please visit www.generalmillscf.com.
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CONTACT: Sarah Peterson
General Mills Convenience & Foodservice