WHAT: Convenience retailers have another exciting option to add to their bar assortment with General Mills Convenience’s latest product from Nature Valley™, the top bar brand in the United States.¹ Nature Valley Crispy Creamy Wafer Bars feature a unique dual texture, combining layers of crispy wafers with creamy peanut butter. Available in Peanut Butter and Peanut Butter Chocolate varieties, the new bars appeal to consumers looking for an indulgent snack they can feel good about eating.
Nature Valley Crispy Creamy Wafer Bars
- Two varieties: Peanut Butter (pictured at right) and Peanut Butter Chocolate
- 1.3-ounce size
- Suggested retail price: $1.49
- No artificial colors, flavors or sweeteners
- Shelf location: Mainstream Grain
For more information about Nature Valley Crispy Creamy Wafer Bars, convenience store retailers can contact their General Mills Convenience sales representative, call 1-800-243-5687 or visit www.generalmillscf.com.
About General Mills Convenience & Foodservice
General Mills Convenience & Foodservice serves the convenience, foodservice and bakery industries by providing quality products from time-trusted brands along with culinary, nutrition education and marketing resources to help operators succeed. Its distinguished brand portfolio includes Big G Cereals, Yoplait, Nature Valley, Gold Medal, Pillsbury, Chex Mix, Bugles, Gardetto’s and Annie’s. Headquartered in Minneapolis, Minnesota, USA, the division had fiscal 2018 net sales of $1.93 billion. For more information, please visit www.generalmillscf.com.
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CONTACT: Sarah Peterson
General Mills Convenience & Foodservice
1XAOC Grain Category 12 Months Ending 10/27/2018