WHAT: General Mills Convenience introduces new protein bars featuring popular cereal flavors Cinnamon Toast Crunch™ and Golden Grahams™. The bars appeal to convenience store customers seeking out a great tasting, high protein bar that’s low in sugar. Each bar features 20 grams of protein and two grams of sugar.
As both cereal brands over index with Gen X and Millennials, the new bars give c-store retailers an exciting, new craveable offering for the performance bar set. The multi-textured bars deliver the delicious taste of Cinnamon Toast Crunch or Golden Grahams and are individually wrapped to enjoy on-the-go.
Cereal Flavored Protein Bars
- Two varieties: Cinnamon Toast Crunch, Golden Grahams
- Shelf location: Performance Bars
- Suggested Retail Price: $2.99
WHERE: For more information about Cinnamon Toast Crunch and Golden Graham Protein bars, convenience store retailers can contact their General Mills Convenience sales representative, call 1-800-243-5687 or visit www.generalmillscf.com.
About General Mills Convenience & Foodservice
General Mills Convenience & Foodservice serves the convenience, foodservice and bakery industries by providing quality products from time-trusted brands along with culinary, nutrition education and marketing resources to help operators succeed. Its distinguished brand portfolio includes Big G Cereals, Yoplait, Nature Valley, Gold Medal, Pillsbury, Chex Mix, Bugles, Gardetto’s and Annie’s. Headquartered in Minneapolis, Minnesota, USA, the division had fiscal 2021 net sales of $1.74 billion. For more information, please visit www.generalmillscf.com.
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¹Nielsen Consumer Panel, FY2020, ²Nielsen AOD, Total US Convenience, Latest 52 Wks WE 7/25/20
CONTACT: Sarah Peterson
General Mills Convenience & Foodservice