WHAT: The top two K-12 cereal brands1 are now available in a fun new format as General Mills Foodservice rolls out Soft Filled Cinnamon Toast Crunch™ and Cocoa Puffs™ Bars. The whole grain-rich bars feature soft bread filled with creamy cinnamon or chocolate Neufchatel cheese.
Individually wrapped, the bars give school foodservice operations the flexibility for heat & serve or thaw & serve preparation, making them a versatile option for a variety of breakfast models. The new bars are the latest addition to General Mills’ large variety of frozen breakfast products that help K-12 schools offer hot breakfast items that kids love.
Soft Filled Cinnamon Toast Crunch™ and Cocoa Puffs™ Bars
- 2 oz. equivalent grain, whole grain-rich
- Versatile prep: heat & serve or thaw & serve
- No artificial flavors, no colors from artificial sources
- No high-fructose corn syrup
WHERE: For more information on the soft-filled bars, K-12 foodservice directors can contact their General Mills Foodservice sales representative, call 1-800-243-5687 or visit www.generalmillscf.com.
About General Mills Convenience & Foodservice
The General Mills Convenience & Foodservice division serves the convenience, foodservice and bakery industries by providing quality products from time-trusted brands along with culinary, nutrition education and marketing resources to help operators succeed. Its distinguished brand portfolio includes Big G Cereals, Yoplait, Nature Valley, Gold Medal, Pillsbury, Chex Mix, Bugles, Gardetto’s and Annie’s. Headquartered in Minneapolis, Minnesota, USA, the division had fiscal 2017 net sales of $1.87 billion. For more information, please visit www.generalmillscf.com.
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CONTACT: Sarah Peterson
General Mills Convenience & Foodservice
1The NPD Group/Supply Track RTE Cereal in K-12 Channel, 12 months ending June 2018, in $, cases & pounds; #1 Cinnamon Toast Crunch, #2 Cocoa Puffs.