General Mills Foodservice Introduces Nature Valley™ High Taste Variety Pack

The new promotional kit includes top-turning, high taste bars to help foodservice operations capture on-the-go traffic and drive profit with bars.
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WHAT:            General Mills Foodservice is helping operations take advantage of snacking at breakfast and beyond with the new Nature Valley™ High Taste Bars Variety Pack, currently free with purchase of any case of Nature Valley™ bars (and completed rebate form).

Each variety pack features 55 total bars in four flavors of top-turning bars including two of the top bar category launches in the past three years¹ and the new Nature Valley™ Crispy Creamy Wafer Bars. All bar flavors appeal to consumers looking for an indulgent and convenient snack they can eat on-the-go.


Nature Valley™ High Taste Variety Pack

  • Nature Valley™ Almond Butter Biscuit Sandwich
  • Nature Valley™ Peanut Butter Chocolate Granola Cups
  • Nature Valley™ Almond Butter Chocolate Layered Bar
  • Nature Valley™ Peanut Butter Chocolate Wafer Bar

Foodservice operations that buy at least one case of Nature Valley™ Granola Bars will receive a free Nature Valley High Taste Variety Pack and point-of-sale kit featuring a manager’s guide, posters, shelf talkers and table tents. Operations that purchase three or more cases will receive a premium Nature Valley branded merchandiser to place in high-traffic areas.

WHERE:          For information on Nature Valley Bars, merchandising opportunities and tools, foodservice operations should contact their General Mills Foodservice representative, call 1.800.243.5687 or visit

                        About General Mills Convenience & Foodservice

The General Mills Convenience & Foodservice division serves the convenience, foodservice and bakery industries by providing quality products from time-trusted brands along with culinary, nutrition education and marketing resources to help operators succeed. Its distinguished brand portfolio includes Big G Cereals, Yoplait, Nature Valley, Gold Medal, Pillsbury, Chex Mix, Bugles, Gardetto’s and Annie’s. Headquartered in Minneapolis, Minnesota, USA, the division had fiscal 2019 net sales of $1.97 billion. For more information, please visit

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CONTACT:   Sarah Peterson
                      General Mills Convenience & Foodservice

¹ Based on $ Share for 2016 and 2017 new item