General Mills Prepares to ‘Doughminate’ at International Pizza Expo

One-stop DOUGHMINATION STATION will include pizza crust experts, dough demos and free t-shirts for those who ‘crust their vote’ for their favorite pizza crust style.
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MINNEAPOLIS (Feb. 19, 2019) — The Doughminators™, a team of dedicated pizza crust experts from General Mills Foodservice, will return to the International Pizza Expo to arm pizza makers with the skills and knowledge necessary to create signature crusts—the foundation for any great pizza. Taking place March 4-7 at the Las Vegas Convention Center, Pizza Expo is the largest event of its kind and draws thousands of pizza makers from independent and chain pizza restaurants from around the world. 

The Doughminators have been a staple ingredient at the Pizza Expo for more than 25 years, conducting dough demonstrations and Pizza Crust Boot Camp™ sessions to help pizza makers achieve the perfect pizza crust. The team also makes themselves accessible throughout the show to help pizza makers troubleshoot and solve any pizza crust mystery that may be plaguing their operation.

Pizza Crust Boot Camp, a highlight of the Pizza Expo, is a free seminar featuring both technical and practical information covering ingredient functionality, formulation, signature crusts, troubleshooting, and dough-making steps and methods. In addition to Pizza Crust Boot Camp, The Doughminators will host free dough demonstrations at the General Mills’ booth and be available to help operators identify the best flour type to meet their needs. 

Pizza Expo attendees who stop by the General Mills’ DOUGHMINATION STATION to learn about popular dough formulas and vote for their favorite pizza crust style will receive a free t-shirt.

Schedule of General Mills Activity at Pizza Expo:

Dough Making Demonstrations (Booth #1133):

  • Tuesday, March 5 and Wednesday, March 6: 12:00 p.m. and 1:30 p.m.
  • Thursday, March 7: 12:00 p.m.
    • The Doughminators will be available to dish about dough, conduct demos and answer questions.

Pizza Crust Boot Camp ( Room N101 ):

  • Tuesday, March 5 and Wednesday, March 6:  9:30-11:00 a.m.
    • During Part I (technical), attendees will learn about basic dough formation along with the inter-functionality of the ingredients and applications of specialty ingredients. 
    • Tuesday, March 5 and Wednesday, March 6: 3:30-5:00 p.m.
      • Part II (practical) covers the dough-making process and discusses various dough-processing methods as well as how to make “emergency” dough.

For those who can’t make it to the Pizza Expo, General Mills website for pizzerias offers helpful resources including dough troubleshooting tips, dough-making video demonstrations:

About General Mills Foodservice

General Mills Foodservice provides independent bakeries and pizzerias with high-quality bakery flour, dry baking mixes and frozen products along with technical support and marketing resources to help them succeed. The Convenience & Foodservice division also sells General Mills branded cereal, yogurt, snacks and more in a wide variety of away-from-home outlets, such as cafeterias, convenience stores and vending machines.  Headquartered in Minneapolis, Minnesota, USA, the division had fiscal 2018 net sales of $1.93 billion. For more information, please visit

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Media Contact:
Sarah Peterson