WHAT: Introducing Nature Valley™ PACKED Sustained Energy Bar from General Mills Convenience, a new bar packed with creamy nut butter, crunchy nuts and seeds and chewy dried fruit. The multi-texture bars give convenience store retailers an exciting option for consumers looking for a substantial snack made from real-food ingredients.
Available in two varieties (Peanut Butter & Cranberry and Almond Butter & Blueberry), Nature Valley PACKED Bars are the latest addition to a suite of bars that General Mills offers to help retailers appeal to consumers’ diverse needs and preferences.
Nature Valley PACKED
WHERE: For more information about Nature Valley PACKED, convenience store retailers can contact their General Mills Convenience sales representative, call 1-800-243-5687 or visit www.generalmillscf.com.
About General Mills Convenience & Foodservice
General Mills Convenience & Foodservice serves the convenience, foodservice and bakery industries by providing quality products from time-trusted brands along with culinary, nutrition education and marketing resources to help operators succeed. Its distinguished brand portfolio includes Big G Cereals, Yoplait, Nature Valley, Gold Medal, Pillsbury, Chex Mix, Bugles, Gardetto’s and Annie’s. Headquartered in Minneapolis, Minnesota, USA, the division had fiscal 2018 net sales of $1.93 billion. For more information, please visit www.generalmillscf.com.
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CONTACT: Sarah Peterson General Mills Convenience & Foodservice 763.764.6364/media.line@genmills.com