New Product Alert: Nature Valley™ PACKED Offers Sustained Energy in Convenient Bar Format

WHAT:            Introducing Nature Valley™ PACKED Sustained Energy Bar from General Mills Convenience, a new bar packed with creamy nut butter, crunchy nuts and seeds and chewy dried fruit. The multi-texture bars give convenience store retailers an exciting option for consumers looking for a substantial snack made from real-food ingredients.

Available in two varieties (Peanut Butter & Cranberry and Almond Butter & Blueberry), Nature Valley PACKED Bars are the latest addition to a suite of bars that General Mills offers to help retailers appeal to consumers’ diverse needs and preferences.


Nature Valley PACKED

  • Shelf location: Bars
  • Two varieties: Peanut Butter & Cranberry, Almond Butter & Blueberry
  • 12 units per carton
  • 1.7-ounce size bar
  • Suggested Retail Price: $2.29

WHERE:         For more information about Nature Valley PACKED, convenience store retailers can contact their General Mills Convenience sales representative, call 1-800-243-5687 or visit

                       About General Mills Convenience & Foodservice

General Mills Convenience & Foodservice serves the convenience, foodservice and bakery industries by providing quality products from time-trusted brands along with culinary, nutrition education and marketing resources to help operators succeed. Its distinguished brand portfolio includes Big G Cereals, Yoplait, Nature Valley, Gold Medal, Pillsbury, Chex Mix, Bugles, Gardetto’s and Annie’s. Headquartered in Minneapolis, Minnesota, USA, the division had fiscal 2018 net sales of $1.93 billion. For more information, please visit

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CONTACT:   Sarah Peterson
                      General Mills Convenience & Foodservice