New Chex Mix MAX’D from General Mills Convenience Offers Intense Flavor Punch

WHAT:            General Mills Convenience is helping convenience stores meet consumers’ cravings for salty snacks that pack a flavor punch. Chex Mix MAX’D includes the Chex Mix components consumers know and love—Chex pieces, rye chips, pretzels and breadsticks—with a blast of bold and spicy flavor. Spicy Dill and Buffalo Ranch represent two of the most popular flavors within salty snacks.^¹

Chex Mix MAX’D Two varieties: Spicy Dill and Buffalo Ranch (pictured at right) 4.25-ounce size bag Suggested retail price: $2.89 Shelf location: Warehouse Salty

WHERE:          For more information about Chex Mix MAX’D and other snacks to fill out their salty assortment, convenience store retailers can contact their General Mills Convenience sales representative, call 1-800-243-5687 or visit www.generalmillscf.com.

                       About General Mills Convenience & Foodservice

General Mills Convenience & Foodservice serves the convenience, foodservice and bakery industries by providing quality products from time-trusted brands along with culinary, nutrition education and marketing resources to help operators succeed. Its distinguished brand portfolio includes Big G Cereals, Yoplait, Nature Valley, Gold Medal, Pillsbury, Chex Mix, Bugles, Gardetto’s and Annie’s. Headquartered in Minneapolis, Minnesota, USA, the division had fiscal 2018 net sales of $1.93 billion. For more information, please visit www.generalmillscf.com.

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CONTACT:   Sarah Peterson
                      General Mills Convenience & Foodservice
                      763.764.6364/media.line@genmills.com

¹Nielsen xAOC Cal Year 2015-2018, Dollar Volume shows that Dill Pickle has a 3-year CAGR of 35 percent; Buffalo Ranch has a 3-year CAGR of 29 percent.