WHAT: General Mills Convenience announces it has improved its Pillsbury™ Stuffed Waffles—cutting prep time in half and allowing for longer hold times—while adding a new flavor. The sweet maple-flavored stuffed waffles, available in sausage, egg and cheese as well as bacon, egg and cheese, give convenience stores a new sandwich format to bring excitement to their breakfast offerings.
Featuring high-quality ingredients from a brand that’s synonymous with delicious, warm-baked food, Pillsbury™ Stuffed Waffles are a convenient, grab-and-go item for busy convenience store customers looking for a hearty breakfast. In addition, the menu item is easy to prep, package and hold—the frozen waffles are warmed in-house and packaged in convenient grab-and-go containers that can be placed in a warmer or hot holding area for up to four hours. New packaging includes brown craft bags that let the product quality shine through and allow for easy eating on-the-go.
General Mills also offers a number of point-of-sale marketing materials such as window clings, shelf tags and more to help c-store retailers promote the menu item in their store.
Pillsbury™ Stuffed Waffle
- Two varieties: Sausage, Egg & Cheese or Bacon, Egg & Cheese (shown at right)
- Grab-and-go convenience
- Ships frozen, prepared hot in store
- Suggested retail price: $3.19
WHERE: For information on the Pillsbury Stuffed Waffles, c-store retailers can contact their General Mills Convenience sales representative, call 1-800-243-5687 or visit www.generalmillscf.com.
About General Mills Convenience & Foodservice
The General Mills Convenience & Foodservice division serves the convenience, foodservice and bakery industries by providing quality products from time-trusted brands along with culinary, nutrition education and marketing resources to help operators succeed. Its distinguished brand portfolio includes Big G Cereals, Yoplait, Nature Valley, Gold Medal, Pillsbury, Chex Mix, Bugles, Gardetto’s and Annie’s. Headquartered in Minneapolis, Minnesota, USA, the division had fiscal 2019 net sales of $1.97 billion. For more information, please visit www.generalmillscf.com.
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CONTACT: Sarah Peterson
General Mills Convenience & Foodservice