Pillsbury breaks down the consumer appeal of biscuits and offers menu
inspiration for foodservice operations to meet demand.
MINNEAPOLIS (Sept. 27, 2022)—Biscuits appear to be a favorite comfort food with nearly three-quarters of Americans (73 percent) saying they would order a biscuit if offered as a side when dining out or ordering takeout, according to a nationwide survey conducted online by The Harris Poll and commissioned by General Mills Foodservice among over 2,000 Americans. In addition, just over three-quarters of Americans (76 percent) say they feel happy when they eat biscuits and are almost as likely to eat biscuits with dinner (40 percent) as breakfast (44 percent).
General Mills Foodservice together with Pillsbury, its premier baking brand for foodservice professionals, breaks down the results of the recent poll and shares tips for foodservice operations to menu biscuits across dayparts. The nationwide poll surveyed more than 2,000 U.S. adults ages 18 and older to learn how they are eating biscuits when dining away from home.
“The poll shows consumers love to indulge in biscuits when eating out or ordering takeout and are enjoying them in a variety of ways throughout the day,” said Jessica May, who analyzes consumer insights for General Mills Foodservice. “We learned that biscuits are popular, even beyond breakfast—indicating restaurants and foodservice operations may want to flex their creativity with this versatile menu item to bake up more sales.”
Poll results show the top three reasons consumers love to eat biscuits when dining out or ordering takeout are that they: are a favorite comfort food (37 percent), fulfill a craving (29 percent) or are a guilty pleasure/special treat (29 percent).
- The top three reasons consumers say they are tempted to eat biscuits are: 1) rich, buttery flavor (55 percent), 2) the smell of fresh-baked biscuits (47 percent) and 3) the texture (43 percent).
- Favorite ways consumers enjoy biscuits include: as part of a bread-basket or starter (33 percent), as part of biscuits & gravy (32 percent), as a side (31 percent), as a sandwich carrier (18 percent) and as a stand-alone snack (18 percent).
- Half of consumers (51 percent) say they would be more likely to order a sandwich if it was on a biscuit instead of traditional bread.
- More than half of Americans (58 percent) say they would be interested in desserts made from biscuits.
“It’s clear biscuits are beloved by diners, giving foodservice operations yet another reason to find ways to menu them across dayparts,” said Chef Ted Osorio, who is part of General Mills’ esteemed team of culinary experts called the Chefs of the Mills. “Whether it’s offering familiar favorites like biscuits and gravy or using biscuits for unique desserts or sandwiches, biscuits are a workhouse item that can be used in so many ways. Biscuits are boss!”
Chef Ted shares some of his favorite ways to maximize biscuits across menus:
Additional recipes and inspiration to maximize biscuits across the menu can be found here.
The survey about biscuits from General Mills Foodservice and Pillsbury is part of an ongoing effort to arm foodservice operations with the latest consumer insights, information and tools about baking to position them for success. Pillsbury also offers an extensive line of baking mixes and ready-to-bake items to help maximize back-of-house labor and turn out high-quality, scratch-like baked goods. For more information about past polls (baked goods, breakfast and bread), as well as Pillsbury biscuits and other baked goods to meet a range of back-of-house needs, please visit www.generalmillscf.com.
This survey was conducted online within the United States by The Harris Poll on behalf of General Mills from August,18–22, 2022, among 2,052 U.S. adults ages 18+. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within + 2.8 percentage points using a 95 percent confidence level. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact email@example.com.
About General Mills Foodservice
General Mills Foodservice serves the foodservice and bakery industries by providing quality products from time-trusted brands along with culinary, nutrition education and marketing resources to help operators succeed. Its distinguished brand portfolio includes Big G Cereals, Yoplait, Nature Valley, Gold Medal, Pillsbury, Chex Mix, Bugles, Gardetto’s and Annie’s. For more information, please visit www.generalmillscf.com.
General Mills Foodservice