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More Pillsbury™ Baked Goods to Love!


Three new additions to our Pillsbury™ Frozen Baked Goods line-up will give you more reasons to love these easy and delicious fresh-baked solutions, while giving your customers more reasons to love your operation!

NEW Pillsbury™ Mini Cinnamon Rolls

Mini Cinnamon Rolls are the need-to-have item that will set your offerings apart, keeping customers and driving on-the-go breakfast traffic.

  • Versatile across service models—great for cafeterias, coffee shops and catering.
  • 0.9 oz. size brings beloved cinnamon rolls into the bite-sized category, perfect for convenient, ready-to-eat portable snacks.
  • Freezer-to-oven format requires minimal prep, no skilled labor and produces minimal waste.
  • Contain no artificial flavors and no colors from artificial sources.

Why Serve Mini Cinnamon Rolls at Your Operation?

  • Mini Cinnamon Rolls are a hot trend in the breakfast bakery category.
  • Pillsbury™ is the #1 frozen cinnamon roll provider in foodservice.¹
  • Pillsbury™ delivers the consistent, scratch-like quality operators want and customers crave.
  • 88% of operators believe cinnamon rolls are the most important baked breakfast item to menu.²
  • Cinnamon rolls can build incremental revenue by driving impulse purchases with their craveable appeal and fresh baked aroma.
  • Increase profits by charging more for 4 mini rolls (equates to 1 traditional size).

Ask your General Mills Sales rep about our mini cinnamon rolls promotion today!

NEW Pillsbury™ Chocolate Chip TubeSet™ Muffins

Our innovative TubeSet™ format brings delicious muffins to your customers, and a whole lot of benefits to your operation:

  • Now available in NEW Chocolate Chip Muffin flavor!
  • Chocolate Chip is consumers’ #2 favorite flavor in baked goods3 and offers broad appeal across foodservice channels and service models, from cafeterias to coffee shops to catering.
  • Pillsbury™ TubeSet™ Muffin Batter thaws in just 2-3 hours and helps you consistently deliver high-quality results—no scooping and no messy cleanup!
  • Proven quality products from the #1 foodservice provider in unbaked biscuits, frozen muffin batter, cinnamon rolls and scones.⁴

NEW Pillsbury Best™ Place & Bake™ Chocolate Twirl Dough

Distinctly unique, Pillsbury™ Twirls are made with a biscuit-like dough that bakes to a flaky, golden brown with a moist, tender center:

  • Now available in NEW indulgent Chocolate flavor!
  • Chocolate flavor adds variety consumers want for both morning and mid-day snacking, rounding out the current flavor offerings of Cinnamon, Caramel and Orange flavors.
  • Frozen twirls from Pillsbury™ come in an easy, freezer-to-oven format with no proofing or thawing required.
  • Consistently delivers a scratch-like appearance and homemade taste.

Why Serve Baked Goods at Your Operation?

Baked goods are a proven way to draw in customers and build your check average. Menu a strategic assortment to deliver the tastes your customers crave:

  • 60% of total offerings should be “must haves”—the most popular items among consumers.
    • Sandwiches—a breakfast & daypart-crossing option, try sausage, egg & biscuit or turkey croissant.
    • Muffins—blueberry, chocolate chip
    • Cookies—chocolate chip
  • 30% of total offerings should be add-on items.
    • Croissants—plain & chocolate
    • Cheese Danish
    • Cinnamon Rolls
    • Bagels—plain & everything
    • Scones—blueberry
    • Loaf Bread—banana nut & chocolate
  • 10% of total offerings should bring differentiation to your operation.
    • Use our recipes to elevate your baked goods!

¹FPO citation
²FPO citation
³Nielsen Perishables
FPO citation