Removing Artificial Ingredients from General Mills Cereals

Today, more than 60% of General Mills cereals are made without artificial flavors or colors from artificial sources. We’re working hard to get to 100%. Fruit and vegetable juice, spice extracts and natural flavor are some of the ingredients we’ll use to make the fun, delicious cereals you’re looking for today.
  • Save
  • Tweet
  • Share
  • Facebook
  • Pin it

  • Save
  • Tweet
  • Share
  • Facebook
  • Pin it

You asked

What is changing about my cereal?

We are removing artificial flavors and colors from artificial sources from the rest of our cereals. Today, more than 60 percent of our cereals, like Cinnamon Toast Crunch and Cheerios, are already free of artificial flavors or colors from artificial sources. They’ve been that way for a long time. For the rest of our cereals, we will be using fruit and vegetable juice and spice extracts for color and natural flavors like vanilla.

Will it taste or look different?

Our goal is to maintain the great taste you love in our products today. The majority of our cereals will look the same, while a few will look slightly different as we remove colors from artificial sources.

Which cereals are changing and when?

The good news is that today more than 60 percent of our cereals are already made without artificial flavors and colors from artificial sources and will not be changing. For the rest of our cereals, we will continue to update this page with details around which cereals are changing and when.

These cereals are currently made without artificial flavors or colors from artificial sources.

  • Original Yellow Box Cheerios
  • Honey Nut Cheerios
  • Multi-Grain Cheerios
  • Apple Cinnamon Cheerios will be starting in July
  • All Chex Cereals
  • All Kix Cereals
  • Cinnamon Toast Crunch
  • Whole Grain Total and Total Raisin Bran
  • Wheaties
  • All Cascadian Farm Cereals

What ingredients are you removing? What ingredients are you using instead?

We are removing artificial flavors and colors from artificial sources. Instead, we will be using ingredients like fruit and vegetable juice and spice extracts for color and natural flavors like vanilla.

Is your food safe to eat?

Yes. All colors or flavors we use are approved by global food safety agencies.

Will the nutrition panel change?

For the most part no, the color and flavor changes do not impact the nutritional content of our cereals.

Will the ingredient label change?

The ingredient label will reflect any new colors and flavors we use. For example, if we use fruit and vegetable juice for colors we are going to share that on the ingredient label.

Will the UPC change?

No, these products will flow-in at shelf with existing UPCs.

Does this apply to all sizes?

Yes.



Downloads

  • Cereal Announcement Pin

    Cereal Announcement Pin

    JPG

  • Now - Future Reese's Puffs

    Now - Future Reese's Puffs

    JPG

  • Trix Cereal Pieces

    Trix Cereal Pieces

    JPG

  • General Mills Cereal Infographic -TRIX

    General Mills Cereal Infographic -TRIX

    PDF