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Game Changers Rewards Program

Products and swag to drive participation all year long. 

We’re bringing back our Game Changers Rewards Program for an encore—all to continue providing you with the low-labor, grab ‘n go products and cafeteria gear you need to get students excited about eating school food!


Serve at least two platforms from our product lineup and you’ll get rewarded with credit to shop our Game Changers Store for:

  • Food Carts
  • Grab ‘n go bags
  • Hats
  • Aprons
  • PPE
  • And more!



Purchase eligible General Mills K-12 products

Must purchase between February 1, 2021 – April 30, 2021. 50 case minimum per platform. Purchases made prior to February 1, 2021 not eligible.


Share your proof of purchase by clicking the “Submit Proof of Purchase” button below 

Proof of purchase via distributor invoices or distributor recaps.  All entries must be submitted by May 14, 2021. Proof of Purchase may only be submitted once, duplicate submissions will be disqualified. Must purchase from at least 2 platforms. No limit on the number of qualified entries of new products that may be submitted by each school district.


Look for an email with your earned Game Changers store credit and instructions on how to redeem your credit.

Emails should arrive 1-2 weeks after submitting your proof of purchase. If your purchase was not able to be verified, you will receive an email on what changes need to be made to qualify for the promotion.

Button4 Use your Game Changers store credit and get the gear you need to continue being a game changer for school nutrition!  Must submit Game Changers Store orders by July 9, 2021. After July 9, 2021, the store will be closed and promo codes will expire.

Please allow 3-4 weeks for merchandise to arrive. General Mills reserves the right to substitute equivalent prizes.

 Ready to get in the game? Provide your proof of purchase below to claim your earned Game Changers store credit and get shopping!



Check out these Game Changers!
Cobb County Schools in Georgia purchased classroom carts with their store credit.

“The carts will afford us additional opportunities to meet the students where they are. We have some
buildings that cover a large amount of space and our students often don’t make it to the serving line for fear
of being late to their next class. Now, our students can have access to a tasty breakfast and/or lunch without
the concern of being late to class.” – Cobb County Assistant Director

Eligible products for “game-changing” rewards

(All eligible for Game Changers Rewards Program) 

NEW Nature Valley™ Soft Oatmeal Rounds
Apple Cinnamon, Banana Chocolate Chip

2 oz. Equivalent Grain Cereal Cups
NEW Blueberry Chex™, NEW Rice Chex™, Cinnamon Toast Crunch™, Cinnamon Toast Crunch™ (Reduced Sugar), Lucky Charms™, Cocoa Puffs™ (Reduced Sugar), Cinnamon Chex™, Honey Nut Cheerios™

Single Serve Yogurt
Yoplait™ Smooth

Pillsbury™ Freezer-to-Oven Bakery
Blueberry Muffin Tops, Chocolate Chip Muffin Tops, Cinnamon Rolls

Individually Wrapped Frozen Breakfast
Pillsbury™ Chocolatey Chip Mini Pancakes, Cinnamon Toast Crunch™ Soft Filled Bar, Cocoa Puffs™ Soft Filled Bar

NEW Pillsbury™ Cheesy Pull-Aparts
Southwest Queso Flavored, Italian Cheeses & Garlic