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Score Big for National School Breakfast Week with Our Game Changers Rewards Program

Are you ready for a game changing National School Breakfast Week?

Get ready for #NSBW21: March 8-12, 2021 

There’s now more reason than ever to celebrate the biggest breakfast week of the year. Driving participation continues to be top priority, and building excitement with a week-long promotion is a great way to get students and parents excithated about school breakfast. Celebrating is easy! By serving at least two items from our new lineup of low-labor, grab ‘n go products you’ll get access to your National School Breakfast Week Playbook featuring:

  • Game Changers store credit
  • Posters, to-go activity sheets and a placemat
  • School breakfast marketing video
  • And more!

Purchase eligible General Mills K-12 breakfast products

The more you buy between 11/1/2020 – 1/31/2021, the more Game Changers store credit you earn!  Must purchase between 11/1/2020 – 1/31/2021.  25 case minimum per platform.

Share your proof of purchase by clicking the “Submit Proof of Purchase” button below

Proof of purchase via distributor invoices or distributor recaps.  All entries must be submitted by February 12, 2021. Proof of Purchase may only be submitted once, duplicate submissions will be disqualified. Must purchase from at least 2 platforms. No limit on the number of qualified entries of new products that may be submitted by each school district.

Look for an email with your Playbook featuring your earned Game Changers store credit

Emails should arrive 1-2 weeks after submitting your proof of purchase. If your purchase was not able to be verified, you will receive an email on what changes need to be made to qualify for the promotion.

Use your Game Changers store credit and get the gear you need to take your program to the next level for #NSBW21 and beyond!

Please allow 3-4 weeks for merchandise to arrive. General Mills reserves the right to substitute equivalent prizes.


Ready to get in the game? Provide your proof of purchase below to claim your FREE Playbook—then use your earned Game Changers store credit to shop for all the resources you need to make this year a slam dunk!


Submit Proof of Purchase

(All eligible for Game Changers Rewards Program)

NEW 2 oz. Equivalent Grain Cereal Bars
Cinnamon Toast Crunch™

NEW Nature Valley™ Soft Oatmeal Rounds
Apple Cinnamon, Banana Chocolate Chip

2 oz. Equivalent Grain Cereal Cups
NEW Blueberry Chex™, Cinnamon Toast Crunch™, Cinnamon Toast Crunch™ (Reduced Sugar), Lucky Charms™, Cocoa Puffs™ (Reduced Sugar), Cinnamon Chex™, Honey Nut Cheerios™

Single Serve Yogurt
Yoplait™ Smooth

Pillsbury™ Freezer-to-Oven Bakery
Blueberry Muffin Tops, Chocolate Chip Muffin Tops, Cinnamon Rolls

Individually Wrapped Frozen Breakfast
Pillsbury™ Chocolatey Chip Mini Pancakes, Cinnamon Toast Crunch™ Soft Filled Bar, Cocoa Puffs™ Soft Filled Bar

NEW Pillsbury™ Cheesy Pull-Aparts
Southwest Queso Flavored, Italian Cheeses & Garlic

Enter ZIP Code

Our online rebate partner requires your ZIP Code to process rebate submissions. Save a ZIP Code to your profile now to access all of our money-saving rebates!

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