Did you know that 43% of consumers say it’s “important” to them that restaurants offer new or season menu items on their menus throughout the year? 26% even said they’d be willing to pay MORE for those special items!¹
A Good Limited Time Offer
A good limited time offer (LTO) doesn’t just add variety to your menu, it offers an experience that will keep your customers coming back! Up to 70% of operators consider identifying and launching these trendy menu items to be a challenge.² That’s why we’re sharing our Pillsbury™ Frozen Baked Goods LTO recipe inspiration: to help you offer exciting new meals at your operation!
How do you create an impactful LTO? There are all kinds of ways to make your own—and make it memorable. Consider some of these thought starters:
- Seasonal Flavors: The unique flavors available each season—from sweet corn in late Summer to cranberries during the Fall—invite experimentation. And there’s plenty of demand: 47% of diners aged 18-34 say their menu preferences change with the seasons.³
- Novelty Items: Thinking outside the box with off-the-wall color combinations and flavor profiles can get your customers talking. Although many novelty LTOs don’t see a sequel, their buzz potential alone—especially in the age of social media—makes them worth the try.
- Dietary Specials: Having a vegan, gluten-free, or lactose-free menu option can strike a chord with audiences seeking dietary alternatives. Testing the waters with a plant-based burger or a coconut ice cream could lead to this LTO landing on your permanent menu.
- Broad Appeal: When in doubt, keep it simple. Putting a twist on an already high-demand food is a great way to energize your bread-and-butter customers with something new, yet familiar. But be careful: regular menu items that are too similar to your LTO may be vulnerable to a sales reduction.
Now is the time to get limited time offers on your menus – and we’re here to help!
Below are 29 limited time offer recipes along with customizable digital marketing assets for each.
Don’t forget to share your LTO’s with us on social for your chance to be featured! @generalmillscf
Each limited time offer recipe below comes with tools to help you promote the offer:
Digital Screen Customizable Digital Screen Instagram Post Customizable Instagram Post
Download the below Limited Time Offer Recipe & Tools Now to get started with your LTO!
Download Implementation Guide
²Technomic: “The Role of LTOs In Operator Menu Strategy”
³Technomic: “2017 Flavor Report”