Yoplait Lids to Feed America Promotion

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More than 37 million people face hunger in the U.S. today. And did you know yogurt is one of the most-requested but least-donated items to food pantries? Now more than ever, our communities need or help to ensure they have the nutrition food they need.

 

That’s where we can work together. Yoplait® is partnering with Feeding America® to donate up to $600,000 to local food banks around the country. This includes the yogurt sold in your operation! Promoting this in your operation can drive donations to an urgent cause, drive your cup yogurt revenue, and serve your customers the yogurt they know and love. See below for how to get involved, as well as additional resources like social media posts to drive awareness and excitement, and category management guidance on the best yogurts to serve in your operation.

 

Yoplait® Lids to Feed America Promotion details:

  • Join General Mills in donating up to $600,000 to Feeding America!
  • Select Yoplait Cup Yogurts will feature unique yellow promotional lids January-February 2021
  • Yogurt lids will direct consumers to visit YoplaitLids.com to submit their qualifying purchase
  • General Mills will donate $0.10 to Feeding America for each eligible Yoplait purchase submitted.
  • Learn more at YoplaitLids.com

Tips to promote in your operation:

Consumers want to give back to causes they believe in, and they support brands and companies that share their values. Spotlighting this promotion can drive your retail profits and help align your customers, staff and community with your operation through shared values.

  • In the retail space – Include messaging in your cafeteria and by the cash register to spotlight the promotion at point of purchase. Posters, shelf talkers and digital menu boards are great tools.
  • Beyond – Don’t forget to spread the world in other spaces to drive them to your retail space. Post signage around the operation, share on social media and encourage customers to post their lids/donation, include in staff newsletters and more.
  • Get started – Use our pre-designed promotion tools below to advertise the promotion and entice yogurt sales!

Download our free, customizable promotional files, from posters to social media images, to advertise in your operation:


Additional resources:


Download Sales Litho


Yogurt Best Practice Planogram