Bakeries Today: Building Your Brand

A training presentation provided by General Mills and the Pillsbury Bakery Institute

Strengthen or expand your business by establishing and promoting your own special brand. Whether your products are associated with a brand name or you own a bakery not currently selling branded products, this third installment of a 6-part Pillsbury Bakery Institute training series will teach you how to build strong thoughts, feelings and emotions around your products and business that will engage your customer base.