New Products

Camp Rebate

Get up to $1250 back on select General Mills items.

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Gold Medal® Mixes

Save up to $8 per case on Gold Medal® Mixes.

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Pillsbury® Biscuits

Save up to $7 per case on Pillsbury® Biscuits.

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Pillsbury® Frozen Baked Goods

Save $6 per case on Pillsbury® Frozen Baked Goods.

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General Mills Foodservice and Foodservice Rewards®

Foodservice Rewards lets you earn rewards for your business, your employees, and yourself.

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Featured Products

Best Practice Planograms

Confidently stock the right products with General Mills' Category First Plan-o-Grams.

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Set Up Your Salad Bar for All-Day Traffic!

Put your salad bar to work by easily converting it into an on-trend parfait bar and let...

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Serving goodness. Inspiring wellness.

Explore our products and their nutritional benefits. Plus, learn about resources like our...

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Boost Retail Sales

We have everything you need to capture incremental sales in your satellite and C-Store...

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