From their deep knowledge of flour to their technical baking skills honed through decades of experience, The Doughminators™ have been a staple ingredient at Pizza Expo for more than 25 years. Follow along as they re-live the best moments of Pizza Expo 2022!
Pizza Expo Kick-off
At the Las Vegas Convention Center, the Pizza Expo 2022 began Monday, March 22nd. Our Doughminators had the opportunity to greet thousands of attendees from independent and chain pizza restaurants worldwide.
It’s always so exciting to interact with first-time operators. We couldn’t wait to arm them with the skills and knowledge necessary to create signature crusts and prevent crust-astrophes during the free Pizza Crust Boot Camp the next day.
Pizza Crust Boot Camp
Tuesday morning kicked off with the first Pizza Crust Boot Camp of the event. The Doughminators presented this well-known seminar that has been helping operators for over two decades!
Did you miss out on the Pizza Expo this year? Download our popular Pizza Crust Boot Camp Guide below! Learn how to improve pizza-crust production techniques, troubleshoot dough problems, and find ways to cut costs while achieving higher quality.
Our Doughminators lead two sessions on Tuesday and Wednesday. The morning session focused on technical aspects of dough, including:
The afternoon session focused on practical dough handling, including:
Our favorite part came next, connecting with operators from across the country. Doughminators and General Mills dough experts chatted one-on-one with operators who had flour questions or dough-related dilemmas.
It’s always great to hear how we have impacted business throughout the years!
Dough Demos at Our Booth
The General Mills booth was buzzing with all things flour—from The Doughminators helping select the right flour for your signature crust to the Flour Sales team highlighting regional trends and where to purchase General Mills products. Hourly appearances by the Pillsbury™ Doughboy and fun giveaways added to the booth excitement for both consumers and General Mills staff.
Twice a day, our Doughminators performed crowd-pleasing demonstrations of the processes taught in our Pizza Bootcamps and examples of how to troubleshoot common dough issues.
Have flour questions? The General Mills sales team can help you find the best flour type to meet your needs.
The Flour Trends that are on top for 2022
So, what was the most popular topic of discussion at our booth? The trend of untreated (unbleached) flour and how switching to untreated flour will affect your dough. In this era of ingredient simplification, we see this “clean label” flour trend continuing to rise.
There was also a lot of buzz about our latest untreated flour offering—Di Prim’ Ordine Farina. This Neapolitan “00-style flour is available in operator-friendly 27.5-pound bags. Attendees witnessed the new flour in action during several of our live demos.
Thank you from the General Mills Team
We were honored to meet and provide expertise to all the operators who stopped by our booth. From the General Mills Team—thank you for joining us and we hope to see you next year!
Experience a slice of the Pizza Expo! Download our popular Pizza Crust Boot Camp Guide, and you’ll almost feel like you were there.
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