New Product Alert: General Mills Convenience Brings Dunkaroos™ to C-stores This Summer

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WHAT:            Dunkaroos,™ the beloved cookie and icing combo of the 90’s, are making a comeback at convenience stores nationwide beginning this summer. General Mills announced the relaunch of the nostalgic brand earlier this year, creating buzz and anticipation for the dunk-able cookies available this summer in the most requested flavor:  Vanilla Cookies and Vanilla Frosting with Rainbow Sprinkles.

Dunkaroos originally hit the market in 1992 but left U.S. shelves in 2012. Following countless requests from celebrities and nostalgic millennials, the brand returns to 7-Eleven stores in late May and will roll out to other convenience stores and grocery retailers soon after.

   

Dunkaroos

  • Location: Cookies/crackers
  • Individually Packaged in 1.5-ounce trays
  • Vanilla Cookies and Vanilla Frosting with Rainbow Sprinkles
  • Units Per Carton: 12
  • Suggested Retail Price: $1.99
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WHERE:         For more information about Dunkaroos, convenience store retailers can contact their General Mills Convenience sales representative, call 1-800-243-5687 or visit www.generalmillscf.com.

                       About General Mills Convenience & Foodservice

General Mills Convenience & Foodservice serves the convenience, foodservice and bakery industries by providing quality products from time-trusted brands along with culinary, nutrition education and marketing resources to help operators succeed. Its distinguished brand portfolio includes Big G Cereals, Yoplait, Nature Valley, Gold Medal, Pillsbury, Chex Mix, Bugles, Gardetto’s and Annie’s. Headquartered in Minneapolis, Minnesota, USA, the division had fiscal 2018 net sales of $1.93 billion. For more information, please visit www.generalmillscf.com.

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CONTACT:   Sarah Peterson
                      General Mills Convenience & Foodservice
                      763.764.6364/media.line@genmills.com