What: There’s a “hot,” new grab-and-go breakfast  item available for convenience stores with the national rollout of the Pillsbury™ Stuffed Waffle. The sweet maple-flavored waffles stuffed with savory sausage, egg and cheddar cheese appeal to convenience store customers looking for a hearty and delicious option to eat-on-the go.

Available from General Mills Foodservice, the new Pillsbury Stuffed Waffle, is a great addition for convenience stores with a hot foodservice program. Easy to prep and package, the frozen waffles are warmed in-house, packaged in the convenient grab-and-go container and placed in a warmer or hot holding area. General Mills also offers a number of point-of-sale marketing materials such as window clings, shelf tags and more.

Pillsbury Stuffed Waffle

• Sausage, egg and cheese in a maple-flavored waffle
• 15 grams of protein per serving
• Grab-and-go convenience
• Form-breaking hot food innovation
• Ships frozen, prepared hot in store
• Suggested retail price: $3.19

About General Mills Convenience & Foodservice

General Mills Convenience & Foodservice serves the convenience, foodservice and bakery industries by providing quality products from time-trusted brands along with culinary, nutrition education and marketing resources to help operators succeed. Its distinguished brand portfolio includes Big G Cereals, Yoplait, Nature Valley, Gold Medal, Pillsbury, Chex Mix, Bugles, Gardetto’s and Annie’s. Headquartered in Minneapolis, Minnesota, USA, the division had fiscal 2017 net sales of $1.87 billion. For more information, please visit www.generalmillscf.com.