General Mills Foodservice Introduces 2 oz. Equivalent Grain Cereal Bars

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The shelf-stable, portable cereal bars work for multiple feeding models in K-12 schools.

WHAT:            Schools can now enjoy an on-the-go way to serve students the whole grains they need from popular cereal brands they love with the introduction of 2 oz. equivalent grain cereal bars from General Mills Foodservice. The shelf-stable and portable cereal bars offer a convenient solution for any meal occasion (breakfast, lunch or dinner) and are easy to distribute in any feeding model.

Available in a larger format (2.5 oz.) that appeals to kids of all ages, the individually-wrapped cereal bars come in three exciting flavors: Cinnamon Toast Crunch, the #1 K-12 cereal brand1, as well as Peach Cheerios and Lucky Charms—new to the cereal bar line-up available in schools.


New Cereal Bars

  • 2.5-ounce size bars offer 2 oz. equivalent grain
  • Three flavors: Cinnamon Toast Crunch, Lucky Charms and Peach Cheerios
  • Individually wrapped
  • No high fructose corn syrup

WHY:             “Cereal bars not only appeal to students but give schools a convenient and flexible option that meets 2 oz. equivalent grain requirements,” said Ellie Headley, senior associate marketing manager with General Mills Foodservice. “The individually-wrapped bars also make storage and serving a breeze.”

WHEN:             Shipping December 2022

WHERE:          For more information about the new cereal bars, K-12 foodservice directors can contact their General Mills Foodservice sales representative or visit www.generalmillsfoodservice.com.

                        About General Mills Foodservice

General Mills Foodservice serves the foodservice and bakery industries by providing quality products from time-trusted brands along with culinary, nutrition education and marketing resources to help operators succeed. Its distinguished brand portfolio includes Big G Cereals, Yoplait, Nature Valley, Gold Medal, Pillsbury, Chex Mix, Bugles, Gardetto’s and Annie’s. For more information, please visit www.generalmillsfoodservice.com.

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CONTACT:   Sarah Peterson
                      General Mills Foodservice