The thaw-and-serve cinnamon rolls come pre-packaged with Doughboy branding.
MINNEAPOLIS (Oct. 13, 2022)— General Mills Foodservice is helping retail bakeries offer premium baked goods with ease with the first Pillsbury-branded, retail-ready bakery item. Pillsbury™ Cinnamon Rolls are pre-packaged with four, 3.5-ounce, pre-frosted cinnamon rolls in an eye-catching clamshell container complete with Doughboy graphics.
Ready to roll onto bakery shelves after thawing, Pillsbury Cinnamon Rolls provide a low-labor way for retail bakeries to offer cinnamon rolls with homemade taste from the top brand in the category.1 Pillsbury also offers an extensive line of baking mixes and ready-to-bake items to help bakeries and foodservice operations maximize back-of-house labor to turn out high-quality, scratch-like baked goods.
“We want to give retail bakeries a new and effortless way to boost sales with scrumptious, classic cinnamon rolls in Pillsbury-branded packaging that helps seal the deal,” said Nicole Nelsen, director of retail foodservice at General Mills. “Pillsbury Cinnamon Rolls are made all the more appealing in a clear clamshell that showcases the product and features the iconic Doughboy to give consumers confidence they are purchasing a high-quality item.”
Nelsen adds that the packaging for the retail-ready cinnamon rolls was optimized through consumer testing to stand out in the bakery area and encourage purchase intent: 88 percent of consumers indicated the packaging was “eye-catching,” and 83 percent said it looked premium. In addition, 86 percent of consumers indicated they were very likely to purchase.²
Pillsbury Cinnamon Rolls come frozen in cases of 12 clamshells which have a 5-day post-thaw shelf life and 6-month frozen shelf life. Suggested retail price is $6.99.
For more information on Pillsbury Cinnamon Rolls and marketing tools to promote the new offering, retail bakers may contact their General Mills Foodservice sales representative or visit https://www.generalmillscf.com/contact-a-sales-rep.
About General Mills Foodservice
General Mills Foodservice serves the convenience, foodservice and bakery industries by providing quality products from time-trusted brands along with culinary, nutrition education and marketing resources to help operators succeed. Its distinguished brand portfolio includes Big G Cereals, Yoplait, Nature Valley, Gold Medal, Pillsbury, Chex Mix, Bugles, Gardetto’s and Annie’s. For more information, please visit www.generalmillsfoodservice.com.
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CONTACT: Sarah Peterson
General Mills Foodservice
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