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NEW Products from Nature Valley™


Introducing new irresistible additions in our Nature Valley™ granola and bar categories to keep your customers totally fueled and happily crunching, and your operation running smoothly.

Granolas Just Got Better

NEW Nature Valley™ Oats & Dark Chocolate Granola

  • A tasty combination of chocolate and crunch. Dark chocolate pieces and 100% natural whole grain oat clusters make the perfect snack or as an ingredient in parfaits, smoothie bowls, snack mixes and more.
  • Made with no artificial flavors, no artificial colors and no artificial sweeteners.
  • Chocolate granola is growing faster than the category in US Food (+10% vs last year) and there are no indulgent or chocolate granolas in foodservice leading to new menuing opportunities and incremental usage.
  • Ask your General Mills sales rep about our NEW Nature Valley™ Oats & Dark Chocolate Granola and promotions!

NEW Nature Valley™ Oats & Fruit Granola

  • Great tasting Nature Valley™ granola with raisins and cranberries, now with 20% more fruit!
  • Fruit is the second-largest flavor category in granola after Oats & Honey.²
  • Made with 100% natural whole grain oats, real honey and real fruit, no artificial flavors, no colors from artificial sources or artificial sweeteners.
  • Delicious texture: crunchy from Nature Valley’s™ famous oats & honey granola and chewy from raisins and cranberries.

Why Serve Nature Valley™ Granola?

  • Granola category is big and growing: up 2.8% vs last year.¹
  • Nature Valley™ is the #1 granola brand in foodservice³ and the granola category leader in retail.⁴

More Granola Bar Variety Packs!

NEW Nature Valley™ Core Variety Pack & NEW Nature Valley™ High Taste Variety Pack

  • Core Variety Pack contains all the best-selling granola bars in one smaller optimized case—perfect for on the go breakfast and beyond. Bar flavors in this variety pack include: Oats & Honey, Sweet & Salty Peanut and Crunchy Peanut.
  • Core Variety Pack also contains the #1 granola bar!⁵
  • High Taste variety pack contains new Peanut Butter Chocolate Wafer Bar for incremental snacking! Items in this variety pack include: Almond Butter Biscuit Sandwiches, Peanut Butter Chocolate Granola Cups and Almond Butter Chocolate Layered Bars, as well as the new Peanut Butter Chocolate Wafers.
  • Made with the best ingredients like whole grain oats and power-packed nuts, plus no artificial flavors, colors or high fructose corn syrup.

1Nielsen Total US Food, 12 months ending 12/18
2FPO citation
3NPD SupplyTrack (Foodservice), 12 months ending 12/2018
4AC Nielsen (retail), 12 months ending 12/2018
5Nielsen Panel Data 33% Household Penetration