Catch the Breakfast Wave for National School Breakfast Week

Kids who eat cereal have over 60% higher intakes of whole grain compared to kids who don’t eat cereal. In fact, cereal is a top source of whole grain in kids’ diets.

Because cereal is so frequently eaten with milk, kids who eat cereal have 44% higher total dairy intake and are more likely to meet the recommended 3 servings of dairy per day compared to kids who don’t eat cereal.

Kids who eat cereal get significantly more vitamins and minerals in their diet compared to kids who don’t including 70% more iron, over 60% more vitamin D, 52% more vitamin A and over 40% more B-vitamins. They are also more likely to meet nutrient recommendations for day!

Kids who eat cereal have been shown to have a higher intake of recommended food groups and a lower intake of less healthful foods and nutrients like refined grains, sodium and saturated fat. Research has also shown kids who eat cereal – including sweetened cereals – do not have higher intakes of added sugar compared to kids who don’t eat cereal.

Kids who eat cereal are less likely to skip breakfast. This is important because breakfast sets students up to be ready to learn and kids who skip breakfast miss out on key nutrients that aren’t made up for the rest of the day.