Bakeries Today: Merchandising and Packaging

A training presentation provided by General Mills and the Pillsbury Bakery Institute

“Advertising moves people toward goods; merchandising moves goods toward people” (-Morris Hite). Discover how to motivate customers to choose your products over your competitors’ by using strategic packaging and merchandising in this final episode of the Pillsbury Bakery Institute training series, “Bakeries Today: Marketing Ideas to Grow Your Business.”