Offer fresh breakfast bakery items to drive traffic and compete with offsite chains

Breakfast bakery items take coffee shop concepts in hospital foodservice up a notch. Learn about how to offer these delicious items at your operation with tips from General Mills!

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Coffee shops: The demand

  • Breakfast is booming, and chains that offer convenient breakfast solutions are benefiting the most1
  • Breakfast traffic is declining outside of restaurants because operatins don’t have enough on-the-go options
  • QSR operations have developed best practices to drive traffic and increase revenue—you can use them as inspiration!
  • It IS possible to bring chain-style success to coffee shops inside your hospital

Coffee shops: The profit

  • Coffee shop-inspired concepts in hospitals are successful in capturing morning and snack occasions with convenient, satisfying options
  • Bringing baked goods and sandwiches to these coffee shops helps drive morning traffic and capture all-day snacking occasions
  • We’ve seen operations sell out of all the Frozen Baked Goods in their coffee shops on their first day!2

Why not bring a coffee shop concept to your hospital foodservice program? And while you’re at it, check out our NEW Pillsbury™ frozen baked goods and Nature Valley™ products so you can offer the items patients, staff and visitors want, at your operation.

1NPD GMI Commercial Topline – SON’17
2Trinity Health, Michigan regional hospital coffee shops, 1 month, 2018